Bursting with Health and Vitality
Did you know that as soon as a plant is harvested, it starts to lose its nutritional value? Within a day, a tender soft tissue plant has lost 80% of its essential oils and half of its vitamin and mineral content. Within 3 days many plants have lost most of their nutrient value. The average time from harvest to your shopping trolley at a supermarket is 105.6 hrs, which is almost 4 and a half days!
This is why we believe that every vegetable should be consumed as close to the point of harvest as possible. Preferably in your kitchen. We want you to experience the taste of food that is as good as or better than something you have grown in your own garden.
In order to provide you with such delicious produce we must first supply your business, community, cause or home with the equipment, the knowledge and support needed so that you can grow amazingly healthy plants bursting with taste. Our products need as little as 0.3 square meters of floor space.
What is groLOCAL?
groLOCAL creates Urban/Aid/Hydroponic/Aquaponic Farms and the equipment required to operate them. We also seek to export our solutions to any country in the world where food security and/or supply is an issue.
What are our values?
To achieve our social and environment aims we must be first and foremost be both profitable and successful as a business. Urban farming is too positive an opportunity to waste. We don't want to see our projects fall by the wayside because of lack of business balance and understanding. Unfortunately, a bucket load of enthusiasm to change the world with laudable social and environmental goals would likely to be insufficient on their own. We live in a global market where larger enterprises are always seeking new ways to retain or grow market share and we need to be both prepared for the risks and the opportunities. We are seeking to demonstrate both Commercial Acumen and Social Responsibility.
How do we achieve our goals?
By understanding what our customers (Wholesale/Catering/Retail/Consumer/Entrepreneur/Charity) actually want, and when they don't know, we try to educate them on the options.
What are the opportunities?
BREXIT is an opportunity. The pound has fallen, which means that cost of importing food to the UK has increased. As wholesale and retail food prices increase due to Sterling weakness and with potential import tariffs for EU foods on the horizon, urban farms are become increasingly economically viable here in the UK. Once these farms become established, improved technology and methods will see Yield improvements and this will lead to rapid expansion of UK urban farming. Selling our equipment and support to these businesses are a key part of our sales strategy.
Food safety and provenance is an opportunity. Increasingly, we as consumers want to know where our food comes from, what pesticide and other treatments it has endured and much more. Global Corporations are increasingly seen negatively by the consumer, and this means that those brands that can establish their integrity and transparency can flourish. The more local the production the easier transparency is to achieve. Giving UK food producers a rapid boost of credibility in the UK food supply chain.
Food sustainability and security of the global food supply chain is an opportunity. As consumers, we also want to know how the people cultivating the produce have been treated and remunerated, how the land has been used and the environmental impact and sustainability of the farming process and the transportation impact of getting the produce from the farms to our plate. The current approach to mass food importation to the UK leaves a considerable carbon footprint behind. Urban farms can change all of this: A single urban farm based in a single shipping container, can produce the same amount of lettuce as one acre of arable land in the UK. In theory at least, you can stack 800 shipping containers on one acre of land. Not that we want to see that, but it does mean that the UK has it well within its grasp to supply its own food requirements well into the next century without too much difficulty through the adoption of Urban farming.
Going smaller is an opportunity. At the outset we developed a modular hydroponic system, called the groSTORE, for food production in our Urban Farm container design. We soon worked out that the modules could be made very self-contained and would function very well in a wide number of situations where a smaller production capacity was desired. This has opened up opportunities with a wide variety of catering establishments which we have just begun to explore.
Going even smaller is an opportunity. We are just embarking on a Kickstarter campaign to raise funds to develop a small hydroponic growing unit called the groTROLLEY. Just small enough to make it suitable for use in household kitchens. We aim to explore the potential scale and appetite for UK consumers to grow micro-greens and herbs in their kitchens with our innovative new product.